You may have noticed the banner across the top of this blog. It says two things – Hot Expresso, and Life Is Hot Cards.
HotExpresso is the name of a business I started with Brad many years ago. The name comes from my last name, Hotchkiss, and the fact we’re in the business of creating expressions – in video – customized for your needs. By the way, espresso is derived from the Italian word for express since espresso is made to order and served immediately to the customer.
In the center of the banner, in between the two words, is a postal cancellation mark bearing the words Life Is Hot Cards.
I haven’t said anything about it until now, but we’ve been busy creating a line of cards for all of the hard realities of life that come our way. I’ve always been frustrated by the fact that there are so many terrible life events that befall our friends and loved ones and deserve honest acknowledgement, and yet, we rarely know what to say. It’s easy to know what to say when something good happens. It’s almost impossible to know what to say when something bad happens.
So, we fall back on a few lame sentiments:
- Sorry for your loss
- In sympathy
- Words cannot express
I’ll have a great deal more to say in the coming months about finding the right words for every sad or difficult event. For now, let me say that far too often the words we use do not begin to convey what we feel, nor do they begin to give comfort to person who has suffered a loss.
We have two choices in life. We can lament a problem, or we can fix it. If you’ve known me for longer than a few blog posts, you know my default choice.
Today, I’m thrilled to announce that soon we will be launching the greeting card line Life Is Hot Cards to help you express your sympathy, support, encouragement and otherwise acknowledge all of life’s terrible events.
The website is in development now, the first set of cards are on their way to the printer – more on that later – and in a matter of a few weeks, we’ll be ready to launch.
I’ll be eager to hear your reactions and your recommendations.
Life Is Honest, Open and True: We want our words to give comfort to others when tragedy strikes but it’s hard to know what to say.